Engineering Confidence for Total Sense Media
Total Sense Media is a multimedia organisation operating a portfolio of radio, magazine, and digital brands. Reaching thousands of consumers across Sussex and the Isle of Wight, the group relies on seamless connectivity to ensure the uninterrupted delivery of content across its various platforms.
The Challenge
In the fast-paced media sector, broadcast infrastructure is the backbone of the business. Unlike many industries where a brief delay is manageable, radio operates on a zero-tolerance policy for ‘dead air.’ Reaching thousands of listeners across Sussex and the Isle of Wight, the group relies on robust connectivity to protect its reputation and ensure the uninterrupted delivery of content.
As Group Operations Director, David Cunningham requires a connectivity partner that does more than provide lines; he needs a team capable of handling complex network rearrangements and the stringent requirements of Ofcom licensing.
As well our delivery of an always on broadcasting network, David values Beaming’s support with strategic projects as the business evolves.
The Solution
Beaming provides Total Sense Media with:
StudioNet: For all radio streams, including Isle of Wight Radio and More Radio in Sussex, Beaming delivers a multi-site network with a blend of connectivity technologies. This provides the high-capacity links and essential redundancy required for live studio environments.
The StudioNet setup ensures a secure and seamless switch between high quality equipment and connections. Should a primary link fail, the secondary connection takes over automatically. This is a critical failover for the broadcast environment.
Project support: Beaming provides technical support for strategic projects; for example, when the Sussex studio relocated, we carried out due-diligence on potential new locations, assessing connectivity viability before the group committed to a move.
Proactive monitoring and expert partnership: David has direct access to technical experts who understand his specific requirements and day to day operations. This provides swift resolutions and the overall peace of mind that a standard helpdesk cannot offer.
The relationship between Total Sense Media and our technical support team is built on a shared technical language. Rather than a standard client-supplier dynamic, David benefits from an “engineer to engineer” relationship. When David identifies a strategic goal, we design the underlying architecture to make it a reality.
The Result
From installing the first circuit in 2018 to supporting recent studio relocations and the expansion of FM broadcasts to digital, every project is managed with precision. While day to day operations run smoothly, David has the confidence that should he need to get in touch, he will speak immediately to someone who understands his business and reacts accordingly.
By providing robust and secure broadcast infrastructure, we protect Total Sense Media’s output. StudioNet eliminates the risk of dead air, ensuring that listener quality is maintained and all commercial advertising commitments are honoured.
The partnership allows their team to consult with our experts in real time, gaining access to best practices in security and network design gathered from across the industry and providing peace of mind that the network is in good hands.
